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Resources & Method
Articles on AI visibility, competitive analysis and best practices for appearing in AI engine responses.
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I Retested the Same Belgian Agencies a Year Later: What Changed in AI Responses
In 2025, 14 out of 20 Belgian B2B agencies were absent from ChatGPT and Perplexity. A year later, I re-ran exactly the same tests. The results reveal three distinct profiles — and a lesson nobody mentions.
AI Visibility Benchmark 2026: Who Really Appears in AI Responses?
96% of B2B companies are invisible in AI responses to discovery queries. But among the 4% that appear, the patterns are clear and reproducible. This benchmark breaks down who appears, why, and what sets them apart.
How LLMs Choose Their Sources: Analysis of 500 B2B Queries
We analysed 500 B2B queries in ChatGPT and Perplexity to understand which sources are cited, why, and what it changes for your visibility strategy. The most surprising result: LinkedIn has become the #1 source for professional queries.
AI Visibility for B2B Companies: The Complete 2026 Guide
The definitive guide to being cited by ChatGPT, Perplexity, Gemini, Copilot and Claude when your prospects search for a provider. Architecture, method, priorities and timeline — everything in one place.
AI Visibility for B2B SaaS Publishers: How to Be the Software LLMs Recommend
When a prospect asks ChatGPT for CRM, project management, or marketing automation software, 3 to 5 tools are cited. You need to be one of them. Here's the specific playbook for B2B SaaS publishers.
AI Visibility for Independent Consultants: Build Your Authority as a Solo Expert
As an independent consultant, AI visibility is both more accessible and more personal than for a company. Your name is your brand. Here's how to make ChatGPT, Perplexity and Gemini recommend you specifically.
A Belgian Consulting Agency Well-Ranked on Google, Invisible on ChatGPT: What Happened
The Agency was first on Google for its main keywords. When its prospects started searching on ChatGPT and Gemini, three competitors appeared systematically in its place. It had no idea.
AI Visibility for HR and Recruitment Firms: Why You're Invisible and What to Do
Of the 50 French SMEs we tested, HR and recruitment firms had the lowest AI visibility. Only 1 out of 10 appeared. The causes are structural — and correctable. Here's the adapted strategy.
AI Visibility for Lawyers and Law Firms: Specific Challenges and Adapted Solutions
Legal professionals face unique AI visibility constraints: bar association rules, confidentiality obligations, prohibition on testimonials. Yet being invisible in AI responses costs real mandates. Here's the adapted approach.
AI Visibility for Marketing Agencies: The Complete Guide
When a prospect asks ChatGPT for a marketing agency recommendation, your name should appear. For most agencies it doesn't — not because they lack expertise, but because of specific, fixable problems. Here's the complete guide.
How to Check if Your Business Appears in Claude (the AI Engine Preferred by B2B Decision-Makers)
Claude holds 29% of the enterprise AI market and is used by more than 70% of Fortune 100 companies. Its users are the most qualified B2B decision-makers. Here's how to test your visibility and the specific levers to appear.
How to Check if Your Business Appears in Microsoft Copilot (the B2B AI Engine Everyone Overlooks)
Microsoft Copilot is integrated into Word, Excel, Teams and Outlook — the tools your B2B clients use every day. Yet it's the most neglected AI engine for visibility. Here's how to appear.
How to Check if Your Business Appears in Gemini (and Why Google Is Changing the Rules)
Gemini is Google's AI engine — and it plays by different rules from ChatGPT and Perplexity. 52% of its citations come from well-structured brand sites. Here's how to test your visibility and benefit from it.
How to Check if Your Business Appears in Perplexity (and Why It's Different from ChatGPT)
Perplexity is the preferred AI engine for high-income B2B buyers. Its citation logic is fundamentally different from ChatGPT. Here's how to test your visibility and the specific levers to appear.
How to Check if Your Business Appears in ChatGPT (and What to Do If It Doesn't)
ChatGPT answers millions of questions every day about B2B providers, services and products. Does your business feature? Here's how to check in 15 minutes — and the concrete levers to appear.
Why ChatGPT Ignores Your Business — and How to Change That
You're on the first page of Google, your site is well-built, your offer is clear. Yet ChatGPT never cites you. It's not random — it's a precise structural problem. Here's the complete diagnosis.
Why Perplexity Doesn't Cite Your Website — and How to Fix It
Perplexity visits 10 pages per query but only cites 3 or 4. Being found isn't enough — you need to be retained. Here are the precise causes that lead a site to be systematically excluded, and the fixes that change the game.
Why Gemini Doesn't Recommend Your Business — and What to Do
On 27 January 2026, Google switched to Gemini 3 for its AI Overviews — and 42% of previously cited sources disappeared overnight. If you were visible and aren't anymore, here's why. If you were never cited, here are the real causes.
Why Microsoft Copilot Doesn't Mention Your Business — and What to Do About It
90% of Fortune 500 companies use Microsoft 365 Copilot. Your B2B prospects are searching for providers directly from Teams and Outlook. If Copilot doesn't cite you, you're absent from a rapidly expanding enterprise acquisition channel — and the fix is simpler than you'd think.
Why Claude Doesn't Talk About You — and How to Appear
Claude holds 29% of the enterprise AI market. Its users are your most qualified B2B decision-makers. Yet most companies make a technical mistake that makes them invisible to Claude — often without knowing it. Complete diagnosis.
The 10 Mistakes Making Your Business Invisible in AI Responses
78% of B2B companies appear in no AI-generated responses. It's not inevitable — it's the result of 10 specific, correctable mistakes. Here's the complete diagnosis, with concrete fixes for each.
How to Optimise Your Content for AI Engines in 2026: The Complete Guide
GEO (Generative Engine Optimization) is the discipline that gets your content cited by ChatGPT, Perplexity, Gemini, Copilot and Claude. Here's the complete guide — technical, content, authority — to be flawless in 2026.
SEO vs AI Visibility: What Really Changes for Your Strategy
SEO and AI visibility don't oppose each other — but they follow different logics. Understanding these differences is the condition for not investing in the wrong place. Here's the complete analysis.
How to Benchmark Your Competitors in AI Responses (Complete Method)
Your competitors may be recommended by ChatGPT and Perplexity to your prospects — before they even visit a website. Here's the complete method to measure the gap, identify who outranks you and why, and build a catch-up plan.
Visible on Google, Absent from ChatGPT: Why This Gap Exists and How to Fix It
First page of Google, invisible in ChatGPT. It's the most common situation we observe — and the one that surprises most. Here's the precise explanation and the action plan.
What AI Engines Say About Your Industry — and How to Use It
ChatGPT, Perplexity and Claude have an opinion about your sector, your competitors and your potential clients. This opinion influences your prospects' purchasing decisions. Here's how to read it, analyse it and use it to your advantage.
How to Measure Your AI Visibility Score — Method and Metrics
You can't improve what you don't measure. Here are the 5 metrics that truly matter for AI visibility, how to calculate them manually, and how to establish a reproducible baseline over time.
The Sources LLMs Prefer — and How to Get Into Them
ChatGPT, Perplexity and Claude don't cite randomly. They have preferred sources — by type, by sector, by language. Understanding their hierarchy means knowing where to invest your authority-building effort.
AI Visibility vs Brand Awareness: Not the Same Thing
Your brand can be well-known in your sector and still be invisible to AI engines. Conversely, a smaller company can be cited systematically if it has the right structured signals. Here's why the two metrics diverge — and what to do about it.
We Tested 50 French SMEs in ChatGPT and Perplexity: The Results
78% of the 50 tested SMEs are completely absent from AI responses. But those that appear share precise and reproducible patterns. Here's the complete methodology, results, and what distinguishes the visible minority.
I Tested 20 Belgian B2B Agencies in ChatGPT, Perplexity and Gemini: Here's What I Found
14 out of 20 agencies are completely absent from AI responses when their prospects search for a provider. Methodology, results and what distinguishes the 6 that make it through.
SEO vs AI Search Visibility: What Really Changes for Your Business
Google ranks pages. ChatGPT synthesises knowledge. The mechanisms are fundamentally different — and your current SEO strategy isn't enough to be visible in AI responses.